Branding tells the world who you are. Without saying a word.
LOGOS are the first opportunity to imbed you presence in your customers life and thoughts. Clear and defining they settle themselves in the back of the brain and cast a shadow over the relationship between your brand and your customer. They can brighten or taint your interactions. Like al good design, do it right and it goes un-remarked but helps keep that connection that your want with your consumer positive. Get it wrong and it can jar every time the you interact.
THE extension of an effective visual identity of your company, product or service, done right, builds trust and reassures the value of keeping longer term relationships will being clear to new clients and customers